About ID

It all started with a search for the best fitting underwear made from fabric that does not harm the environment. After many years on both sides of the lens, wearing coveted brands and working with many celebrated names in fashion, I put my experience to work to create a brand of high-performance ropa interior for men.

We focused on important fundamentals, like achieving the optimal, functional fit using our next-gen fabric. Also, the environmental impact of production must be factored into the design, and truly sustainable companies don’t greenwash or overpromise. And let’s make it more efficient to purchase, as well.

The result? Our sustainable high-performance essentials allow you to move through your world seamlessly so you can be free to evolve, adapt, and thrive.

- Miguel

We keep it simple with a monochromatic design and reduced branding since it is not about us; it is about helping you move seamlessly through your world.

  • FIT

    We designed ID with everyday athletes in mind, ensuring proper fit and performance-oriented features. All styles were tested and improved to ensure optimal comfort for the long haul -- across a range of activities from sports to the daily grind.


    TENCEL™ lyocell brings incredible softness and superior breathability while providing natural anti-odor and moisture-wicking benefits. This next-generation fabric is the most responsible choice given its sustainable production.


    We have crafted the customer experience around efficiency. We reward orders of more than one product with a 15-25% discount and free carbon-offset delivery to most EU, US and UK customers. All product packs/bundles are available as a subscription with an additional 10% savings and easy on-line changes anytime.